I’m Richard Shrubb,

Research-led writing and analysis covering electrification, logistics, energy systems and industrial transition.

I help PR agencies, publishers and businesses explain complex transport and energy transitions through technically credible, commercially grounded content.

From fleet electrification and charging infrastructure to renewable energy, logistics and infrastructure investment, my work connects policy, technology and operational reality for specialist and non-specialist audiences alike.

Recent work includes analysis of:

• Electric vehicle transition and fleet operations
• Vehicle-to-grid (V2G) and V2X systems
• Logistics and supply chain transformation
• Energy infrastructure and grid integration
• Renewable energy deployment
• Industrial decarbonisation

Working With PR Agencies

Many PR agencies need writers who can quickly understand complex industries and translate technical material into credible thought leadership.

Alongside editorial work for trade publications, I regularly support agencies producing white papers, industry analysis and executive commentary in transport, logistics and energy.

Learn more about how I work with PR agencies

Specialist B2B Writing for Complex Sectors

Many organisations struggle to turn technical expertise into content that is accurate, commercially useful and readable.

I help bridge that gap.

My background in transport and decarbonisation analysis enables me to work across technical, commercial and policy-driven subjects without reducing them to generic marketing copy.

Projects include:

• Thought leadership articles
• White papers
• Feature journalism
• Executive interviews
• Long-form SEO content
• Fleet and mobility analysis
• Energy transition explainers
• Research-led editorial projects

Selected Work

Light Commercial Vehicles: Pragmatic Progress in an Evolving Market

Produced for Arval, this long-form analysis explored the operational and commercial realities shaping Europe’s light commercial vehicle market, including electrification, charging infrastructure, fleet transition pressures and total cost considerations.

Read article

Electric Vehicle Total Cost of Ownership (TCO) Analysis

Research-led analysis examining the financial and operational realities of EV adoption, including energy pricing, infrastructure requirements, utilisation patterns, charging strategy and lifecycle economics.

This work focused on moving beyond headline claims to examine how fleet electrification works in real-world operating conditions.

See PDF

Freight Carbon Zero Features & Industry Analysis

Produced in-depth transport and decarbonisation journalism covering freight transition, fleet electrification, infrastructure constraints, logistics operations and low-carbon transport technologies.

Coverage explored the interaction between policy, infrastructure investment and operational reality across the freight and mobility sectors.

See Electric Road Systems article

Transport & Energy Transition Expertise

I specialise in explaining how large-scale transitions work in practice.

That includes the operational and infrastructure realities surrounding:

• EV adoption
• Depot charging
• Grid constraints
• Renewable integration
• Energy pricing
• Logistics transformation
• Infrastructure investment
• Industrial decarbonisation

Rather than focusing on hype or abstract future scenarios, my work examines how technology, economics and policy interact in the real world.

Who I Work With

I work with:

• PR and communications agencies
• Transport and mobility businesses
• Energy and infrastructure firms
• Fleet and logistics organisations
• Trade publications
• Sustainability consultancies
• Research-led businesses

Whether producing executive thought leadership, industry analysis or accessible technical explainers, my focus is always the same:
clear, credible and commercially useful communication.

About Richard Shrubb

I have worked as a journalist, researcher and specialist writer for more than 20 years, covering transport, logistics, energy, sustainability and industrial transition.

My work combines analytical depth with accessible writing designed for both specialist and non-specialist audiences.

I am based in Dorset and work with clients across the UK and internationally.

Work With Me

If you need specialist transport, energy or infrastructure content grounded in real industry understanding, please get in touch.

Available for:

• Freelance commissions
• PR agency support
• Ghostwritten thought leadership
• Research-led editorial projects
• Executive interviews
• Long-form analysis