E-bike Writer Portfolio
Welcome to my e-bike writer portfolio. I have been writing about e-bikes for about a decade, and only now do I feel it is time to build a dedicated e-bike writer portfolio for the vertical in which I produce journalism, product landing pages, and content.
Background to My E-bike Writing
Until around 2016, I wrote extensively about EVs; you can see the portfolio here. My father had an e-bike, and I connected first with E-bikes Direct and then with the Electric Bike Report. At E-bikes Direct I produced product landing page copy and blogs, and at the Electric Bike Report I did e-bike journalism about various issues (with a US bent). In 2022, ebikes.org asked me to help with landing pages and website content, and I worked with them for about 18 months.
My Own E-bikes
In 2018, I took the plunge and bought a used Haibike FatSix with 3” tyres. On rough ground, it was like riding a Saracen light tank into battle with its powerful Bosch motor and smooth ride! Sadly, Haibike have discontinued its FatSix range — I am particularly saddened as I used to ride it over all sorts of terrain, including muddy fields where the tyres just floated over the muck. I would love to modify a dual-suspension one with a pannier rack and mudguards.
In 2021, I parted ways with that old steed and replaced it with a Giant Talon E+ EX trekking bike. Honestly, I bought it because I couldn’t afford a Haibike equivalent, which would have been £1,000 more. It originally had coil-sprung suspension and a Yamaha motor with 50Nm of torque — no hill has defeated me yet, even with relatively little kick!
In recent months, I discovered that I had ridden it no more than 500 miles in the first few years of ownership. Since May 2026, I have taken e-bike riding seriously and have ridden more than 1,400 miles to date.
I’m not your straight ‘roadie’ or MTB rider. I prefer to ride my e-trekking bike out of town and onto byways around the South Dorset Ridgeway. A typical fun ride might be 15 miles of road and 15 miles of cross-country. Secured in a way that’s more convenient than using my car, I use it for daily fun rides and to do much of my shopping via car-free routes in and around Weymouth.
As such, my main mods include aggressive mud tyres and an SR Suntour air-suspension fork. Yes, rolling resistance is higher on the road, but I trade that for grip and comfort when flogging over Dorset’s fields and byways in Southern England.
If I have a spare £7,000, I will likely make that Giant my shopping bike and get a dual-suspension Riese & Müller that I’ll modify for the mixed riding that I do. The 5th Gen Bosch Performance CX motor has little to no resistance when pedalling over the cut-out speed, and Riese & Müller is, in my eyes, the Bugatti of e-bikes!
My E-bike Writer Portfolio
After a three-year gap working as a research analyst (including covering e-cargo-bike delivery), I’ve returned to e-bike journalism. Below are samples of my e-bike content writing, e-bike journalism, and e-bike product landing page writing. If you like what you see, drop me a line at freelance@richardshrubb.com
In 2026, I have developed a relationship with Cycling Weekly.
See:
Swapping car miles for e-bike miles has meant I’ve lost weight and reduced my resting heart rate by 6bpm – cycling is more accessible than you think
And
E-bike loan scheme shows the power of electric in banishing cycling fears
I have also produced articles on LinkedIn on the matter. See
My e-bike didn’t make cycling easier. It made me cycle more
At Transport Intelligence I was an analyst for almost 3 years. During that time I produced this piece on e-cargo-bikes:
The practicalities of using e-cargo bikes for final mile delivery
Selected Older E-bike Writing
Juiced Scrambler Review – a review of an e-bike based on its specs and components.
Drivetrains: Derailleur, Hub or Hybrid? An exploration of different e-bike drivetrains at the time of writing.
Study: eBikers Get More Exercise than Traditional Cyclists & Use Cars Less
Electric Cargo Bikes to Replace Polluting Delivery Vans in the UK
How UPS Sees Electric Cargo Bikes Fitting Into Global LogisticsDiscussion about how UPS is using e-cargo-bikes in its logistics operations
Machines & gadgets that caused a stir at Eurobike
E-Bikes Direct were at the Eurobike show in Friedrichshafen, Germany this week and boy were we impressed at what we saw! Reflecting the growth of the electric bike market there were electric bikes exhibited in every hall with massive sections devoted to the machines that we love.