Online copywriting

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Copywriting by Richard Shrubb

I have done a lot of copywriting over the years. Here is some of the best I have done. With a good knowledge of SEO I can deliver search friendly yet readable copy to your requirements. Contact me to discuss your needs…

Impact Mental Health online copywritingImpact MH

In mid 2017 I helped rewrite ImpactMH‘s website, drawing on their major strengths to help refocus their online marketing, and hopefully to help them gain new business in a rapidly changing peer support mental health sector.


Kavas Yachting

I did an extensive rewrite of much of the medium sized Greek yacht charter company’s English website over the winter months of 2016-17. I improved the language by rewriting many of the landing pages in a narrative, relaxed and inviting style. Much of this involved travel writing on places I have never visited!

I developed a sail training course that you can see here. 

I regularly publish blogs for the site.


Richard wrote most of the sales copy for the top end beach catamaran sales website. See an example, written about the Nacra 17 Olympic class foiling catamaran here.

The Boating Hub

I worked with the Boating Hub for two years, writing weekly blogs on sail training as well as the FAQs pages linked to the sailing schools around the world linked to the site. I wrote the FAQs for the site that you can see here. See an example of one of his blogs, this one about the Cheeki Rafiki sailing school accident.

Build Peterborough

I don’t only do sailing copywriting! Here’s an example of some work I did for the Build Peterborough website. I wrote all the copy you see on this site.

Ninja Creative

I began my commercial copywriting with the online copy agency Ninja Creative in 2012 and worked with them for two years until they were sold on to American owners. I wrote on subjects ranging from Stannah Stairlifts, to e-cigarettes, to high finance.

Additionally I have written and published the whole of my portfolio website from backend to front end and copy. I’m not afraid of html or CSS snippets so you will find someone who can produce what you need as you need it, regardless of the complexity.